It’s the new Americana.

When you think of “Americana”, what do you see? Small towns, apple pies, and county fairs? We see long drives and gravel roads. We see bonds of friendship stronger than steel. We see laughter under cloudless skies and bright-eyed freedom. Americana is a feeling and it’s the strength to always go back to your roots.

We want to know how far your roots go. Are they generational? Are they the strong ties between those you love the most – family or friends? Or are they found in a secluded spot, that only you know? No matter what walk of life you are in, there’s a little Americana in all of us. It’s pride for your own history. It’s legendary. And it’s home.

Check out our Americana adventure below featuring real friends, with real love.Β And just remember: stay as true as your denim, and as happy as the company you keep.
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