When we decided last fall to use “Let the light in,” as our Spring 2025 tagline, we never foresaw how literally we’d be taking our own advice come February. This winter has felt particularly gloomy—especially for our Buckle friends and family in Southern California—but at last that tide is turning. The days grow longer with every sunset. The sun peaks out from behind cold, stormy clouds. And here at Buckle, our focus has turned from sweater weather to light, bright, and joyful fashion. Spring fashion is (in stores and online at least!) officially here.
Flipping through our campaign images below, we are struck by the softness of our latest collection. It’s dreamy and boho, lived-in and relaxed, in all the best ways, and it truly feels like a celebration of the season. From the gauzy texture of a full-length white prairie skirt and embroidered vest to the boho-inspired details that transform basics, like a graphic tee by Gimmicks, into pieces of art.
Meanwhile, the men’s looks convey a modern swagger: equal parts no-effort-required and pulled-together, especially Departwest’s printed button-up shirts dipped in sun-faded tropical colors. Each item looks like it was made exactly for this moment. It’s a moment where we can all collectively sigh, “Aaah,” with relief and relax in the warmth of the sun. It’s a collection you’ll want to keep forever. It’s current and on-trend, but it also feels timeless. We’re so excited to share it with you.
Whatever you do this season, whether you get away to a tropical beach, hit the ski slopes, or RSVP “yes” to every special occasion, you’re bound to find the perfect pieces to make each moment stylish and totally you. So go ahead: Let the light in and start shopping. You made it through a tough winter, and you deserve something extra special.
