It’s a classic and timeless style that’s constantly changing and evolving while still staying true to its past. With many different iterations of fits, washes, and rises, denim has been around for decades, and we believe it’s here to stay.
One of the many, many reasons we love denim is because it’s a year-round staple. No matter the season, your go-to pair fits right in! You know, that pair in your closet that feels like it was made just for you and is a true representation of your style. The pair you find yourself reaching for again and again.
We believe everyone deserves to find that go-to pair this holiday season, whether you come across it while crossing names off your gift list or unwrapping your own presents on Christmas morning. If you’re looking, check out our list of must-haves all wrapped up into our 12 days of denim.





Women’s featured fits // Men’s featured fits
Women’s extended sizes // Men’s extended sizes
Day 1 – Trend
We’re taking a cue from generations past and filling our closet with mom and dad fits that are bound to get endless compliments at family gatherings. Topping the chart in men’s trends – moto and biker jeans. With an array of washes and the option for destructed or clean, it’s easy to find the right pair for you.
Day 2 – Featured fits
Give the gift of the perfect fit with our top picks! We’re currently loving the women’s ankle skinny fit – it pairs perfectly with all your winter boots. On the men’s side, we’re all about the BKE Jake straight fit.
Day 3 – Extended sizes
Find that just-right fit for everyone on your list with more size and inseam options than ever before.






Women’s destructed denim // Men’s destructed denim
Women’s Buckle Black // Men’s Buckle Black
Day 4 – Rock Revival
We all have a person or two in our lives who absolutely loves a bold look – you’ve just found the perfect gift for them. Rock Revival’s unrivaled details and quality denim is perfect for every statement maker in your life.
Day 5 – Destruction
On day five, pair your five golden rings with destructed denim to add a hint of effortless style to holiday dressing.
Day 6 – Buckle Black
Just what you’ve been looking for is here – premium denim that checks all the boxes! The superior fabric and signature design from Buckle Black makes the perfect gift for him and her.






Women’s black denim // Men’s stretch denim
Women’s BKE // Men’s BKE
Day 7 – Stretch
Give the gift of comfort this year with stretch denim. We promise it will keep up with your holiday plans and whatever follows in the year to come.
Day 8 – Black denim
Topping the charts in trend and versatility is black denim. While this denim can easily be dressed down, we love that it can just as easily be dressed up for any holiday look you’re going for.
Day 9 – BKE
Our guest-favorite denim is exactly what you and everyone on your list needs. With inclusive sizing, time-tested fits, and quality fabrics, better denim from BKE is destined to become everyone’s favorite this holiday season.






Women’s technology // Men’s technology
Women’s clean denim // Men’s clean denim
Day 10 – Top rated
Top rated denim you’ll want to share with everyone on your list is here. With an array of men’s and women’s fits, get these five-star pair favorites under the tree.
Day 11 – Technology
Everyone wants the newest piece of technology for Christmas. This year, give the gift of tech with Shaping and Smoothing or Coolmax denim!
Day 12 – Clean denim
Clean denim is a true denim staple that everyone needs in their closet. It can be dressed up or down for any occasion and it’s sure to make the nice list!