Here’s to 10 Years With Affliction

To all of our friends at Affliction…

“Congratulations on 10 years to the entire Affliction team, and especially to Eric, Courtney, and Lucinda. Eric wrote the Affliction creed which exemplifies the brand and our three friends in particular. It starts like this, ‘The passion that drives us to reach greatness. We are inspired by those who live fast and are willing to endure pain to push the limits of what is possible.’

Eric, Courtney, Lucinda, and the entire Affliction team, have pushed the limits of creativity, ingenuity, and hard work to produce something that cannot be duplicated and speaks to so many people who live fast. It is truly art expressed on a shirt. Their creed continues with, ‘Never say I can’t but I am the first that ever has.’ These three, and their teams, have been doing that for 10 years.

On a personal level, we know very few people who work harder, believe more, and are willing to do whatever it takes for us and our guests. They are incredible partners of Buckle and we are very proud to work with them and to know them as friends. We can turn to them with any idea and will never hear they can’t, but will work until they find a solution.

All the best to everyone who has lived and built Affliction. Here’s to another 10 years of firsts and to the art of Living Fast.”

– Bob, Dennis, Justin, Natalie, Kelli, Eve, and the entire Buckle Team