It’s your life. So how are you living it?
A new season brings a lot of promise, a chance for new beginnings, or the continuation of something great. Something special.
This spring, BKE is embracing the freedom that seems to accompany the warmer weather. As the sun hangs in the sky just a little longer it isn’t so much about where you are, but where you’re going. How you’re choosing to live your life in the day-to-day, the boundaries you’re pushing that, in turn, inspire you and drive you forward.
BKE is a brand that truly is dependent on one consideration – you.
A brand made up of essentials, of better denim, of pieces you’ll reach for again and again. Pieces that you can make completely yours.
Spring is no different.
It made sense to bring a new sense of independence and optimism to the brand as we continue to navigate forward. Living with more confidence than ever, and not just in ourselves, but those around us. Embracing a new mindset, a new set of rules written following a series of lessons learned. Some the hard way, some the fun way.
It’s your life. Live it in BKE.
