Buckle Introduces A Limited-Edition Collection To Celebrate 50 Years (And It’s Kind Of A Big Deal).

What do we do when our company has been around for 50 years?

We pull out the “yearbook”, schedule the class brass reunion, and celebrate our heritage in true #throwback style.

But, what you didn’t expect?

A limited-edition women’s collection of original designs that pay homage to our authentic roots.

We’re talking about our Legacy Collection by BKE and taking you on a trip down memory lane.

So BUCKLE up friends, because this is one flash back that might just deserve a double take.

1989 true blue 1.jpg

But first up…


True or False – We’ve changed our name 3 different times.

True or False – Buckle still hems your denim, complimentary.

True or False – Buckle originated in Kearney, Nebraska.



80s Logo Brass Buckle Tee (Left), Lookin’ Good Tee, 90s The Buckle Tee (Right)

If you said yes to all three questions then, ding-ding… you know your Buckle history.

We have changed our name from The Brass Buckle to The Buckle, to what you now know as Buckle over the last 50 years.

Paying tribute to some of those changes, our Legacy Collection’s vintage style tees allow our old logos to live on*.

(Giving us a serious case of nostalgia.)

But would it really be a throwback without the resurfacing of BKE’s signature pocket details or fit? We think not.


Original Denim Designs – Legacy Collection Denim

Reimagined by our denim team, these classic styles have us reminiscing about our first pair of BKE jeans.

And if you need them hemmed, we’ve got you covered with a complimentary service that’s been deeply tied to our tried and true roots.


Speaking of said roots, the Buckle (as stated previously) started from a single shop in the humble town of Kearney, Nebraska. And we’ve come a long way in the past 50 years.

Over time, we’ve seen our product change, our name change, and we’ve built countless relationships along the way. Check out our tribute through the decades.


In 1965, Dan Hirschfeld took over operations at Mills Clothing, his father’s premium formal wear store with a unique customer experience. As time passed, Dan exchanged dress attire for blues jeans and in 1967, a second store named Brass Buckle was born.

1984 back to school 3 2

Our back-to-school ad from 1984 still feels just as relevant today as it did then. See the 5 reasons we still love Levi’s.


Original Brass Buckle product paired with favorited jeans in 1989.

1990 tried and true

Mom jeans? More like bomb jeans. (Sorry, it was 1990 and we had to.)


Our store locations map from 1991 illustrates our deep Midwestern ties with 99 stores in 14 states. Today, Buckle operates over 460 stores in 44 states.


Embracing our Americana roots in the early 90s, it was all about oversized sweatshirts, denim, and good times. Has anything really changed?


Even after 50 years, we’re still committed to providing the most enjoyable shopping experience for our guests as possible. And that’s something we can celebrate.

Shop The Entire Legacy Collection

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