Celebrate 12 Days of Denim

To us, celebrating with style means celebrating with a good pair of jeans. The pair that brings joy to your life, your style, and the holiday season. That feeling (and pair) is one we believe everyone deserves – including you and everyone on your list – which is exactly what inspired us to wrap up all of this season’s must-haves into 12 days of denim.

Day 1

Fit for every body

On the first day of denim, we wanted to give more men’s and women’s size and inseam options that way you can find what fits.

Day 2


The everyday denim that everyone deserves starts with destructed details. It brings something extra to every outfit and has become even more versatile over time.

For an everyday men’s look that can be dressed up or down, try pairing destructed denim with a hoodie, vest, boots, and a beanie.

Day 3

Year-round staples

Gift the rise and wash every closet needs (including your own).

Let start by talking about the rise. Women’s high wasted jeans have been a staple for years now and they’re not leaving our rotation anytime soon (even with low rise making a comeback).

Now, for the wash. The range a good men’s dark wash jean has is unmatched. You can keep it casual with a t-shirt and sneakers or you can dress it up for all your holiday plans. This time we decided to dress it up with a button up, pullover sweater, boots, and a watch.

Day 4

A touch of magic

This season is all about extra details – from that extra step you take when wrapping gifts to the added details in your outfit. For an unexpected detail, reach for a pair of jeans that puts the focus on the waist.

It’s also the season of tech features – which we’ve put our own spin on. Our tech denim, specifically men’s COOLMAX fabric, is the gift that will keep him comfortable year-round.

Day 5 


On the fifth day of denim, we’re sending better denim your way. From our time-tested fits to the range of washes and details – BKE is simply denim done better and makes for the perfect gift.

Day 6

Showcase you

These Santa-approved details and fits are the perfect give for anyone. For him, focus on the pocket details that standout among the rest and fit his style. For her, find a pair of jeans that fit just right from our curvy fits.

Day 7 

Celebrate your style

It only seems right to follow up the pocket details from day six with men’s simple pockets. If that extra detail doesn’t fit your style, then go with a clean pocket design.

You can also celebrate your style with a pair of women’s Wrangler jeans. Make them the focal point of your outfit, by pairing with a solid color top, boots, and a few accessories.

Day 8 

Holiday have-to-have

Women’s ankle jeans and men’s denim alternatives are not only fit for under the tree, but also in your closet. If you’re looking to gift a full outfit, or to add a new one to your holiday lineup, start here.

Ankle jeans are the perfect match for your boots. So, grab your denim, the boots you want to show off, and pair it all with a layered look up top.

For denim alternatives, like a pair of black jeans, try pairing with a hoodie and a leather jacket. This simple yet on trend look will have you ready for anything this holiday season brings.

Day 9

At the hem

Today is all about those details and styles that draw attention to your hem (and in turn, your shoes). Women’s hem details add something extra to your outfit whether it’s a touch of destruction or a cuff. For a men’s fit that brings some added interest to the hem, reach for a bootcut jean.

Day 10

New traditions

This isn’t your average blue Christmas. Women’s black jeans and men’s colored jeans bring a new tradition to your holiday look, and it may even be one you keep around for years to come.

Day 11

Top of the list

Trend fits and denim for every budget deserves a place under the tree this year. Our women’s trend fits start at just $49.99, and our men’s Reclaim jeans start at just $39.95 – with prices like that you may as well gift yourself a pair too. 😉

Day 12

For the family

On the last day of denim, make your list, check it twice, and find denim for everyone.

For her, gift a pair of Buckle Black jeans. Their shaping & smoothing panels will celebrate and enhance her body’s natural curves.

We even have the little ones on your list covered with our boys’ and girls’ jeans!

And just like that we’re wrapping up the 12 days of denim for the year while celebrating with style.

Shop each day | Spend the season with us

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