No one wears your jeans like you do, and that’s a pretty special thing.
There is something to be said about the perfect pair of jeans. For this writer, it has a lot to do with an ultra high rise and stretch that celebrates curves. For some, it may be the trending mom jean, or for him – maybe that straight cut that feels almost tailor made.
Whatever your perfect jean, we’re confident we have it covered at Buckle. We are proud to offer more sizes, inseams, and options in denim than ever before and are celebrating in a big way with our fall denim campaign. This launch embraces the idea that no one wears your jeans like you do, showcasing just how our offering has grown to include more body types and ages than ever before.
This is Buckle denim.


For us, denim is personal. The same way you come to find your best friend is kind of how we approach our favorite jean. It’s been there through thick and thin, on the best nights and the worst days, and always stays true to us, making us just a bit better and more comfortable in our skin.
Everyone has that go-to pair of jeans that fits that best friend feeling. The ones you may inevitably have to fish out of the hamper to wear just one more time before throwing in the wash. For us, those jeans are found here at Buckle — and we hope the same can be said for you.
We have built on some of our time-tested, guest-favorited fits — offering more variety from washes, to rises, to inseams (oh, and all of those trending details) — while also refining some up-and-coming fits, and adding a few more to the mix just to keep things interesting. After all, the right fit is everything.


In line with our denim campaign, we are looking to highlight the stories of real people wearing Buckle jeans. You see, as mentioned above, we think jeans say a lot about a person, and that the perfect fit is a personal thing. Share how your favorite Buckle jeans fit into your story with the hashtag #IfJeansCouldTalk on Instagram for your chance for you (and your jeans) to be featured on our social media!
Whether shopping for you, for him, for the mini — we hope you find your next jeans at Buckle.
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