As we move forward, we are more focused than ever on the things that feel right… genuine… us. That spark a little spontaneity, in a world where everything feels a little out of our control. Embracing the qualities that drive our independence, while celebrating those that keep us grounded. Fall has always been a season […]
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At Buckle, we believe self-expression begins on the playground and never really stops from there. Which really means that there is something special about that initial discovery of a piece a kid loves, that piece they insist on wearing time and time again, without fail, regardless the occasion. That’s the scenario we took into consideration […]
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We’ve done the math on back to school, and here’s where we’ve ended. It’s all boils down to some simple addition. We have worked hard to offer pieces that stand out against the crowd, that turn heads in the classroom, and then the denim that fits you, whether you’re actually heading back to school or […]
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It’s our biggest event of the year, and it’s HERE. This year we have turned our Loyalty Event on it’s head, renaming it our Annual Guest Giveback Event – and recognizing it what it truly has always been about at its core. An opportunity to celebrate you, our guests, our communities, and the teams that […]
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Sometimes you just hit a home run, and Hey Dude‘s record is nothing short of hall of fame worthy. This guest favorite shoe brand started on the men’s side, but has taken our women’s footwear selection by storm, and it doesn’t feel like there is any slowing down. So, how do you make something that […]
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We all were on the same page that this summer was going to look and feel a little different. The beach days got moved to the backyard, and the big get-togethers were traded in for intimate gatherings from a distance. While we weren’t exactly the globe trotters we had hoped to be over the past […]
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Now that we can officially settle in to summer, we have let the traditional seasonal expectations fall to the wayside, and instead picked up a few new normals that feel almost as organic as what they replaced. When we initially planned our summer campaign it was all about getting out, finding (and living) the life […]
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Was anyone else caught off guard this morning waking up to it being June? Admittedly, spring got turned a little sideways as we spent more time than ever inside, at home, away from most of the people we love to spend our spare minutes with. But those days felt so long in the moment, so […]
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Echoing the sentiment in our last post, Buckle is working tirelessly to keep our guests and teammates healthy and safe. That being said, we’ve introduced a series of enhanced cleaning protocols, while also taking note of recommendations from federal and local officials on how best to move forward. First, masks. Personal protective equipment is being […]
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